Recently, I have been contemplating the new rules to answer the question of how to accelerate “per branch” profitability in today’s economy. Luckily, the folks at Novantas have also been contemplating this and have written an excellent article on the topic.
I was fortunate to have been brought up in branch retailing by some of the best in retail marketing – the folks at Pepsico. They taught me a the language of Live, Shop, Play, Work, Relax, and Retire. The secret has always been to think about your industry, your business model in the context of that industry, and what it means about optimizing branch traffic versus the branch model. The order of the language changes with the many different models in banking. It’s a fun bit of art. However, I’ll save that for the book.
Cheers!
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Here’s a working link to that article;
http://novantas.com/files/93_frame.php?page=protected_files|93.htm
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